Social housing will be located in this building instead of the BHV extension

The Galeries Lafayette group, then the owner of the BHV Marais department store, fought for months with Paris City Hall over the expansion project on rue de la Verrerie. The building with number 42 is located opposite the flagship and already houses a brand boutique specializing in pet stores on the ground floor. The brand planned to demolish the building and replace it with a 7-story building with a green roof and three underground floors to install a BHV Hommes extension on the site. The problem: the Paris municipality, which has just adopted a new “bioclimatic” local urban plan, takes a very dark view of this project, criticizing it especially for its excessive height.

The situation was finally resolved by the purchase of BHV by Société des Grands Magasins (SGM) last November. How it was written Parisian , the new owners were more accommodating and Emmanuel Grégoire, the first deputy mayor (PS) of Anne Hidalgo, was able to declare the pre-emptive right of the coveted building. Remember that SGM is this company owned by thirty-year-old brother and sister Maryline and Frédéric Merlin, who specialized in the purchase and relocation of shopping centers located in medium-sized cities. They are the ones who bought seven stores from Galeries Lafayette in 2021 before this big Parisian coup.

8.5 million euros

The pre-emption of 42, rue de la Verrerie for a tidy sum of €8.5 million must be voted on at the end of the month during the next Paris council meeting. Once this stage is reached, the building should be eligible for extensive restructuring, in particular to improve its energy performance and ultimately adapt “approx. 13 social rental housing units» on 880 m², according to the information document of the city of Paris. On the other hand, the specialized pet store, which currently occupies 330 m² on the ground floor, should be preserved. Large-budget operation for only a few social housing units… To which the town hall replies that this choice is motivated “reason for inheritance» and that the salty note is “the price of ecological sobriety“. And also the prize for increasing the share of social housing in the most central and expensive districts of the capital, a long-time hobby horse of the city team.

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